🤔 What is The Forcing Function?

A weekly newsletter where I write about business analysis, demystify what it is, and explain how it can help you.

It’s your guide to delivering the right outcomes for your projects and your users.

Each week I cover:

  • ✍️ An insight on a business analysis topic.

  • 🤔  A visual that made me think.

  • 👨‍💻 One link that’s worth checking out.

🖖 Who writes this?

I’m Sam, a career business analyst with 20+ years experience. I got started by graduating in business analysis at the University of Strathclyde 🏴󠁧󠁢󠁳󠁣󠁴󠁿, cut my teeth in Accenture's graduate programme, and built up my expertise through in-house and consultancy roles.

Today, I still ❤️ being right in the thick of a project - working with clients get to where they actually need to go.

On a personal note: whilst my family roots stem from Hong Kong 🇭🇰 and my family name is more popular in 🇰🇷, I'm a Londoner 🇬🇧 and have been lucky enough to travel to 75+ countries so far. When I'm not travelling, I'm refining my 🇯🇵 cooking skills or having fun on my electric 🚲.

🗓 When is the next issue?

You'll get the next issue in your inbox this and every Thursday.

Previous issues can be found in the archive.

💬 How do comments work?

First things first: We ❤️ comments and appreciate the time that our readers spend to share ideas and give feedback. So thank you. 🙇‍♂️

We absolutely want comments to be useful to all of our readers and for everyone to feel at home here. So before posting or replying, your comment should be thoughtful, relevant, and respectful. No exceptions.

🥇 How can I get some bonus points?

Simply get in touch with why you signed up and what you're interesting in learning from me. I'd love hear from you and I read every reply.

📨 Subscribe today

If you've not yet subscribed, just click on the button below to receive your own issue of The Forcing Function every Thursday.

It’s free. There’s no spam, no sponsors, and no advertisements.

Subscribe to The Forcing Function

Your guide to delivering the right outcomes for your projects and your users.


Lead business analyst | 20+ years experience | 75+ countries visited